Effective yesterday, February 3, 2013 (I just received the news by email tonight.) what was formerly known as the HBC Rewards Program has not become 'Hudson's Bay Rewards'.  In the transfer of name it appears there are significant other changes - from what I've briefly had opportunity to glance at, it does appear simpler to understand and possibly better valued rewards.

I will post the highlights once I've had a chance to read the Official Rules & Regulations in more depth.

If you'd like to review it, the details can be found here.